About SwiftTennis

We built the analyst that never leaves the court.

Coaches and computer vision engineers, working from the same side of the net.

Our Story

Started courtside, not in a lab.

SwiftTennis began when coaches kept losing evenings to tagging match video. We asked a simple question: if a camera can already see the ball and the players, why does a human still have to count every point?

The first prototype ran on a single laptop next to a practice court. Today the same idea powers academies, private coaches, and broadcast workflows - still with one camera and no wearables.

The Problem We Solve

Manual tennis analysis is slow, inconsistent, and mostly gets thrown away.

Session notes disappear. Different coaches score the same point differently. Players wait days for feedback that should arrive while the match is still fresh.

Hours of logging

After every match, someone still has to pause, rewind, and mark points by hand.

Inconsistent data

Without a shared system, stats depend on who was watching and how tired they were.

Lost insight

Most footage never becomes structured data. Patterns stay invisible.

Our Approach

Computer vision first. No wearables, no new hardware to buy.

We treat the video itself as the sensor. Models detect the ball, players, pose, and court geometry from ordinary camera feeds. Scoring logic sits on top of those detections so the output is a full match timeline, not a pile of clips.

CVFirst
0Wearables
1Camera
Matches
Milestones

From a courtside prototype to match-day infrastructure.

2022

Prototype

First ball and player detectors running on practice footage.

2023

Scoring engine

Automatic point and game logic validated against human scorers.

2024

Academy pilots

Live use with coaching staff and junior programs.

2025+

Scale

Dashboard, APIs, and broadcast-oriented deployments.

Team

Coaches and computer vision engineers, in the same room.

ST
Sam Torres Co-founder · CV
NP
Nina Patel Co-founder · Product
DK
David Kim Head of Coaching
ER
Elena Ruiz ML Engineering
Values

Three things we don’t compromise on.

Accuracy over hype

We measure against real umpires and coaches, not demos alone.

Simple hardware

If it needs a new device on every player, it doesn’t ship.

Coach in the loop

Software assists judgment; it doesn’t replace the person on court.

Looking Ahead

Where we’re taking sports tech next.

More sports, deeper stroke models, and tighter integration with the tools coaches already use. Want to see it on your footage?